Josh Abbott Band: Oughta Get Drunk Music Video

in 2D Animation

Quite possibly the cutest interpretation of the lyric "Oughta Get Drunk", we conceptualized and animated this music video for the Josh Abbot band. 

The music video depicts the main characters as personified bottles, cans, cups, glasses, and mugs of various colors, shapes and sizes.  The graphics on the glasses and mugs highlight places as if they are souvenirs picked up on a road trip at a motel gift shop or truck stop.  Considering the number of characters needed, we kept the design clean with simple shapes such as bottles, cans, cups, etc. For this project, 2D animation was the best fit as it allowed us to have more characters and spend less time the character setup phase.  We alos limited the number of angles from the characters would be seen.

The music video was animated in Toon Boom Harmony, Adobe Character Animator and Adobe After Effects. 

Josh Abbott Band's EP 'Catching Fire' is available now:

https://smarturl.it/catchingfireep
https://www.JoshAbbottBand.com
https://www.facebook.com/JoshAbbottBand
https://www.twitter.com/JoshAbbottBand
https://www.instagram.com/JoshAbbottBand

Copyright (C) 2019 Pretty Damn Tough.

Lyrics: We all had us one hell of a week
Took it on the chin, took it on the cheek
Now it’s Friday night and if you ask me
Everybody oughta get drunk
Spend too much time being too uptight
Party on low, worry on high
I think it’s about time we put it on ice
Everybody oughta get drunk (hey, hey, hey)

Pop the top on the tailgate
Carolina out to LA
And you’re sitting in the middle and what do you say
Everybody oughta get drunk (Hey hey hey)
Something strong, something to chase
Big apple to the golden gate
And you’re sitting in the middle and what do you say
Everybody oughta get drunk (hey, hey, hey)
Everybody oughta get drunk

If you’re looking for trouble
Or looking for fun
Tryna get lucky tryna be someone
Or every other situation under the sun
Everybody oughta get drunk (hey hey hey)
Pop the top on the tailgate (hey)
Carolina out to LA
And you’re sitting in the middle and what do you say
Everybody oughta get drunk (hey, hey, hey)
Something strong, something to chase (hey)
The big apple to the golden gate
And you’re sitting in the middle and what do you say
Everybody oughta get drunk (hey, hey, hey, hey)
Everybody oughta get drunk

Arizona, Alabama, Idaho, and Ohio
Luckenbach, Lincoln, Nebraska, Tennessee, Tokyo (hey, hey, hey)

Pop the top on the tailgate (hey)
Carolina out to LA (hey)
And you’re sitting in the middle and what do you say
Everybody oughta get drunk (hey, hey, hey)
Something strong, something to chase (hey)
The big apple to the golden gate (hey)
If you’re sitting in the middle and what do ya say
Everybody oughta get drunk (hey, hey, hey, hey)
Everybody oughta get drunk (hey, hey, hey, hey)
Everybody oughta get drunk