Iowa Fireworks Safety - The 4th Rules: Launch Pad
Category: 3D Animation
Client: Iowa Fireworks Safety
TRT: 15
The Iowa Department of Public Safety’s mission is to serve the people of Iowa by providing public safety services with leadership, integrity and professionalism. Americans know that the 4th of July is a day of excitement but when it comes to celebrating it safely, this spot from the “The 4th Rules” video campaign reminds Iowans there's a right way to use fireworks, and a wrong way. Grasshorse collaborated with the IDPS to ensure methods of staying safe while embracing the holiday were presented through this series in fun but clear messaging in a combination of 3D animation and 2D motion graphics.
Grasshorse’s work for “The 4th Rules” Firework Safety Campaign video series won Gold and Best in Show awards for the 2021 American Advertising Awards (AAF).